Launched in 2019 via an overdrawn story ballet, Wiederhoeft is a design house obsessed with theatre, dance, and the magic of live performance. Buffoonery! Bamboozlement! Mockery! These are the virtues and muses of the Wiederhoeft dreamscape…
Jackson Wiederhoeft is a graduate of Parsons School of Design, where he won “Women’s Designer of the Year” in 2016 for his thesis collection, “The Dollies.” Pieces from this collection went on to be featured in publications like CR, V, and Vogue Hommes, worn by the likes of Rihanna, Aquaria, and Lil’ Kim.
From there he went on to design for Thom Browne for three years, where his work focused on the women’s runway collections. These years provided an opportunity to hone his craft, gaining a complete understanding of the design and execution of couture-level garments. Jackson presented Wiederhoeft’s first collection, “Spooky Couture,” in October 2019, with a fashion-show-meets-ballet dance performance. The second show, “The Music Box,” was the first on-calendar presentation, which featured models wearing faerie wings and tutu skirts placed around a ballet performance, set at Spring Studios.
Before pursuing a fashion career full time, he also studied costume design, which included an apprenticeship at Houston’s Alley Theatre, and working for Broadway designers like Gregg Barnes and Susan Hilferty. Within his own work, every look comes along with its own character, each unique in this faerie tale-esque, overdrawn universe. The collections and shows are not only an opportunity to bring his own brand of buffoonery to life, but a chance to celebrate fashion within the context of live performance.